If sales sometimes feel like a mysterious art reserved for “born salespeople,” you’re not alone. For many micro‑entrepreneurs in Finland, selling can feel overwhelming, personal, and a bit uncomfortable. The good news is that effective sales isn’t about pushing or persuading people against their will. It’s about understanding what matters to your customer, helping them reach a better outcome, and making it easy to say yes. This bolg post or even a “guide” offers a practical,
